But somehow even simple toys such as the road rug for toy cars still exist and survive. It’s not just about how Lego, Hasbro, and Mattel are leading the fight.
Even niche players like Melissa & Doug, the midsize toy company founded by Melissa and Doug Bernstein, are joining in and thriving.
They’ve been at it for more than a quarter-century, and they’ve enjoyed at least a 10% growth every year. By 2008, they had 200 employees and $100 million in revenue.
By 2013, they were up to 650 employees and $325 million. And they’ve managed to resists the calls from other companies to collaborate with apps and video games.
So what’s the reason for this unexpected success?
So here are some of the reasons why a seemingly simple rug still gets a lot of attention.
Rugs can be used to socialize. You may see several kids play rugs with roads, and often a parent joins in to entertain their children.
This is in contrast to the use of electronics as babysitters and solo entertainment, so that parents can actually have some free time for chores or for relaxation.
In fact, the American Academy of Pediatrics has issued a call for parents of up to 2-year old kids to limit the time their children spend in front of a screen, whether it’s a TV, computer monitor, or portable electronic device.
The TV should be turned off during dinner, and such electronic devices as TVs, computers, and video games should not be in children’s bedrooms.
This recommendation is actually a sort of retreat—in 1999, they called for a virtual ban on screen time, but they’ve realized since then that such a ban was unrealistic.
Nonetheless, pediatricians emphasize that a child’s brain develops rapidly during the first years, and children learn best from interacting with people and not with screens.
And the car rugs for kids to play on are just big enough to share with other children or the play with their parents.
Lots of variety. A rug with roads for toy cars illustrate the various establishments and buildings that can be found in a town and children can learn about them in a fun way.
The Melissa & Doug rugs include a town setup with a circular road system connecting a school, a lakefront, a house, a grocery, and a parking lot.
Teaching simple concepts. With a road rug for toy cars, you can help your young children learn about colors, for example.
Various establishments all come in different colors, and you can identify each one for your child.
And even the wooden vehicles that come with the rug are all in different colors too.
Your child can also learn about numbers. The parking spaces are all numbered, so you can add some counting lessons as well.
And your children can also learn about turning “left” or “right”.
As your children grow older, you can explain what each of the establishments such as schools and groceries are for.
Creativity. With a road rug, you have a nicely detailed setting for your children to play with their toy cars, or even with their action figures.
And these can help them come up with their own stories, unlike video games and TVs which spoon-feed them the stories in advance.
This time, your children can let loose with their imagination, and tells stories of their own.
For parents, this can be a fascinating experience, as it gives a glimpse of how their children view the world and what their main concerns are.
Or they can reenact scenes from movies like the Fast and Furious franchise and then create twists and plotlines of their own.
And when children play together, they can learn to compromise and tell stories as a team. They also learn concepts such as sharing, fairness and taking turns.
High quality. Not all road rugs are the same, and the Melissa & Doug rugs are excellent examples of how they should all be manufactured.
The drawings are very detailed instead of simplistic renderings. The colored vehicles are made of wood so they won’t rust.
The road rug is simple enough for parents to maintain. They’re resistant to stains, which is crucial since children and spilled food and drinks often come together.
The road rug is also skid-proof, so you won’t have to worry about your children slipping on the rug and hitting their head on the floor.
And you won’t have to worry about the state of your wooden floors either, as these rugs are safe for all types of floor surfaces.
And best of all for parents, these rugs are very affordable. They only cost about $30 each.
That’s a bargain as they can last for a very long time, as children who grow older can pass it on to younger siblings or other young children in the family or neighborhood.
And parents, when all the children are grown up, can even use these rugs as decorative rugs as well!
Conclusion on the Road Rug For Toy Cars
That’s the plain and simple truth, and that’s the reason why children go for these rugs too.
My son has one and it’s totally fun playing cars with him! I think you should check it out.
More Road Rug For Toy Cars Reviews
Here are the best and most popular road rug for toy cars your kids can play on.
Click any picture to read customer reviews, get prices, and more.